In today's fast-changing wine industry, winemakers are faced with new Wine labelling regulations requiring detailed nutritional information on all bottles sold within the European Union. While some may consider placing this data directly on the label, QR codes offer a much more efficient and elegant solution, benefiting both wine producers and distributors.
Nutritional Values: Traditional Label vs. QR Code
When it comes to including nutritional information, space on the physical wine label is a major limitation. Adding all the required details—calories, ingredients, allergens, and more—clutters the design, diminishing the bottle's visual appeal. More importantly, traditional labels can't adapt quickly if regulations change or if products are sold in different regions that require localized information.
This is where QR codes shine. Instead of printing extensive nutritional data on the bottle, winemakers can use a QR code that links directly to a digital platform with all the required information. This not only keeps the label clean but also offers flexibility. Information can be updated at any time without needing to reprint the labels. It’s a solution that ensures compliance with the latest EU Regulations while maintaining the bottle’s aesthetic appeal.
Key benefits of using QR codes:
- Space-saving: Keep the bottle's design minimalistic by moving detailed nutritional data online.
- Adaptability: Easily update product information without changing the physical label.
- Multilingual compliance: QR codes allow you to provide information in multiple languages, ensuring you meet legal requirements across different markets.
- Flexibility: Change the wine data according to new EU reluations and adjust demands.
Process of how to get the QR Codes ready fast:
- Contact AMOREVINO and get as many QR Codes as necessary
- Get the nutritional values from the laboratory
- Fill out a spreadsheet(s) with the data
- Receive the links with e-labels
That`s it!
Design: How to Integrate QR Codes on Wine Labels
Integrating a QR code into the design of a wine bottle can be challenging, but when done correctly, it enhances both the label's functionality and its visual appeal. Rather than disrupting the label's aesthetics, a well-placed QR code adds a modern, sleek touch while serving its regulatory purpose.
Best Practices for QR Code Design:
- Placement: The QR code should ideally be placed on the back or side label to keep the front label focused on branding. Alternatively, consider using a wraparound label that includes the QR code without taking away from the bottle's main design elements.
- Size and Clarity: Make sure the QR code is large enough to be easily scanned (recommended minimum size: 1.5 cm x 1.5 cm), and ensure there’s enough padding around it to avoid interference with other design elements.
- Aesthetic Harmony: The QR code should blend with the overall design. Use contrasting colors to ensure scanability, but aim to integrate it seamlessly with the label’s color scheme and layout. You can also include a tagline such as "Scan for Nutritional Info" to guide consumers.
- Stickers for Existing Stock: For wineries that already have labeled bottles, adding a QR code via a sticker is a quick solution. Make sure the sticker is high-quality and placed strategically so it doesn’t obscure important information or damage the design.
- Multilingual Accessibility: A QR code makes it easy to comply with language requirements. Consumers from different countries can access the information they need in their native language, without requiring multiple versions of physical labels.
Conclusion: Design Smarter, Distribute Easier
Incorporating QR codes into your wine labels is more than a compliance measure; it’s a design-forward, efficient solution that streamlines distribution. The flexibility to update product information without redesigning labels makes QR codes the superior choice in today's wine industry. If you're looking to maintain a clean, modern design while meeting EU Regulations, QR codes are the way forward.
Ready to streamline your labeling process and stay ahead of regulations? Register here to learn how to integrate QR codes on your wine labels, or schedule a call to discuss how we can help simplify your compliance strategy.
